Monday 8 August 2011

Autumn & A Behind the Scenes Photo Shoot

 So, have you ever wondered what it takes to get a beautiful photo shoot?
Well:
1. Gorgeous Products
2. A designer's eye for product photography.
3. The right light.
4. Decent equipment & photographer.
5. TIME TIME TIME!
:D
Here is a behind the scenes look at a basic set up for a photo shoot of our products at Grandiflora.
Yeah, it loses a bit of romance when you see it this way, but realistically one must have vision beyond the obvious to create.
Thankfully there is an endless supply of wonderful products to choose from here at the shop.
The first thing we do is wander the floor for a piece which will inspire the shot.
In this instance it was the Goldenrod colored Bird Cage.
Then we pick other elements to go along side that accent the statement piece.
Arranging for a photo display is much more difficult than a display in the store which is more of a living breathing thing. Displays in the shop can constantly be changing, are 3 dimensional, and generally look great from alot of angles.
In photography, one must make their own depth by placement, cozyness & warmth with colors and textures, and generally make a flat image come to life with inatimate objects.
Yeah....I know...tough huh?
Well, after much time spent hunting, prepping, arranging, shooting, & editing....we have a lovely Autumn inspired vignette that is vintagey & dreamy.

I don't know about you, but this photo makes me feel all warm and fuzzy inside....and the late summer, early fall colors don't threaten me too much since this summer has been less than desirable.
Come on in to see what's new in the shop.
The changeover is happening slowly but surely; and in the meantime you can take advantage of the awesome 50-75% off clearance sales still going on to make room for all the new merchandise!
Don't miss out on the new selections & awesome deals,
hope to see you in SOON!
:)

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